“Every decision is emotional,” said Tom Snyder, the founder of Vorsight BP. And we who do digital marketing know this very well. In our line, it is very important to know the audience we are targeting. Because segmentation

Launched just two years after the search engine in 2000, Google Ads is a pay-per-click (PPC) marketing strategy. Rebranded in 2018 as Google Ads, it is part of paid search advertising targeting digital consumers. The Google market has

As we enter the year 2023, social media marketing continues to evolve at a rapid pace. Brands and businesses are constantly searching for new ways to reach their audience and stand out in the crowded digital landscape. The

Digital marketing has become integral to modern business and completely transformed how companies reach and engage with their audience. With so many different marketing channels and strategies to choose from, it can be overwhelming for businesses to know

An increasingly popular tool that businesses are now using to connect with their customers and prospects is email marketing. Companies of all sizes have been able to create engaging campaigns that have generated positive results by taking advantage

Digital Marketing Tools are a necessity for any business in today's digital age. Using digital marketing tools, businesses can connect with their customers through a variety of channels, including email, social media, and website design. Additionally, businesses can

Every business owner wants to boost brand awareness, drive more traffic and enhance more revenue. The best way to do that is by working collaboratively on your organic search enhancement efforts. Companies could only earn $2 of ROI

Marketers are always on the search for effective marketing strategies. In this context, most marketers find email and social media marketing to be extremely effective. So, the thought that Social Media Marketing Vs. Email Marketing, Which Is Better might arise

The world of digital marketing is constantly changing. So, the importance of online marketing on businesses is worth acknowledging. Hence, by using digital marketing effectively, companies can benefit their businesses in many ways. Enhancing sales, expanding customer base, and

We live in an age where there is more competition for customers online than ever before. Every minute, around 6,000 new websites are launched on the Internet. So, let’s see Why SEO is Important for Small Businesses. With

Most companies now recognize the importance of having a website as part of their marketing and business development arsenal. However, many still fail to realize what a powerful tool they can use to attract new customers and build

Digital Marketing is the wave of the future. If implemented correctly, it can help you to get the most out of your investment in your business. It's worth it to apply strategies related to digital marketing in your

There's no doubt that the COVID-19 pandemic has turned all of our world’s upsides down. Several industries have had to rethink their strategies, and while things never return to exactly how they once were, some things certainly can

  Email marketing has made a name for itself in the digital marketing field. It is largely used to drive traffic, generate leads, and of course, boost sales. With email marketing, you can effectively reach out to your

What is a landing page? What's the importance of a landing page? I’m glad you asked, a landing page is the page on a website that internet users “land” on – very creative – when they click on

The marketing businesses has developed into a complex and universally incorporating substance offering players with a more extensive and surprisingly more extensive scope of alternatives and channels where they can reach and associate with purchasers on a worldwide

From writing letters to sharing stories on instagram, we have come a long way! Today, every strata of the society, irrespective of age, knows about social media. At least one person in every household has a smartphone and

AI– Artificial Intelligence is taking over the world. No, we don’t mean they have seized control over humans and now humans are their slaves. What we mean is that it has established itself as a game-changer over many

Introduction What started as jokes and were merely meant as a form of light-hearted humour has now evolved to be one of the best ways for marketing almost any kind of product or service. Memes have surely come

With the growing impact and use of social media, it has also become an active platform to showcase your brand online. This makes your brand visible everywhere and helps reach out to a wider, larger number of people

Introduction With the COVID-19 pandemic hitting the world completely out of the blue, and the world’s most powerful economies finding themselves in danger, every single industry has been, affected by it too. It has become increasingly difficult for

Search engine optimization is a technique of employing organic and most searched keywords to direct organic and targeted population to your website. This technique is cost-effective and requires skill. Every website must have an effective blog with keywords

Content writing is the process of collecting information, planning, writing and editing the web content in a way that the information reaches the readers in an interesting yet useful way. It is mostly done for digital marketing purposes.

OVERVIEW An organization will need to widen its spectrum of marketing if it wants to bring about unprecedented success in its business. With unparalleled growth in technology, Digital marketing has become one of the most efficient tools of

Marketing is the most integral component for the success of your business. Young and old entrepreneurs employ different methods and tactics for the fame of their business and newly launched products. There are innumerable ways both online and

What is social media marketing? It is a new-age technique of using the internet to promote businesses, e-marketing and digital marketing for through social media platforms and websites. It has completely changed the internet and also the whole

The world of digital marketing has held the word of advertisements and sale of products in its palm. It has replaced the archaic and obsolete mode of manual advertisements for putting up billboards and posters. It is easy

With the advent of technology, the archaic mode of advertisements and marketing became obsolete. The flourishing digital marketing has held the world of merchandise and goods in its palm. The congeneric growth of social media and digital technology

In today’s fast-moving time, the new millennium’s individuals, as well as their preferences, are also changing. People are gradually spending less time in traditional media sources such as Television, Radio, Newspapers and are devoting more time towards the

The web giant, Google has been ruling the world, is a dream company for most tech and engineering graduates around the world. The web giant is set to turn 22 this year. Here are some interesting facts about

  Social media has brought significant changes in our lives, from getting news updates to interacting with closed ones, it’s almost omnipresent. It is unavoidable, powerful and is here to stay. Social media has been growing exponentially since

  Content marketing is mainly a strategy adopted by marketers in order to attract a well-defined audience. Content marketing involves the creation of relevant and valuable content that helps the business of your company to grow by reaching

In today’s world with the increasing number of competitions in the market, it is said that on average a person is exposed to over 4000 pieces of advertisements in just one day. These advertisements can be from anything from posters,

Having a business is hard when you are starting out, it becomes increasingly harder to gain a market share in a place that is already filled with established brands and companies. Only hard work, sincerity and perseverance does

Life without mobile phones is unimaginable these days. If we ponder deep, cell phones haven’t been around all that long. The early phones were made in the 1970s and were too bulky to carry around. It took another

Pay per Click or PPC is an advertising model in which the advertisers pay each time someone clicks on their online ads.  In simple terms, it’s a way of buying visits to a website.  Organically, it takes a

An E-mail has been there since the dawn of the internet and is one of the most popular services on the internet. In today’s time having a working e-mail address is a must and thus, this shows the

Social media has brought globalization to a whole new level and it holds more power than ever today. Social media has helped businesses, from local businesses to multinational corporations. It has become so popular that today we have